Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases.
Search engine optimization can be enforced on the website while designing it or can be performed after a website is designed. It is a technique that can be used to develop a website, which is search engine friendly. Most of the search engine uses software called "crawlers" or "spider". The main motive of these software are to check the website create their index (search engine index).
The method of getting search result is different for each search engines. Search engine applies many techniques to index the web pages and include into its directory. So the next time if your web page ranking high within one search engine and not in another then do not bother, it's because of different method used by these search engines. To rank higher in the entire search engine you can do the things which are used by all search engines. You have to track all the changes happened in the search engine operation or method of spider software for getting search results and accordingly modify your web sites.
The process of search engine optimization includes the optimization of the following items:
Analyzing, Site Site Designing
Promotion of website and
Maintenance of website
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